And I get that.
But the overlooked and omitted part of their defense of NFL pay is that spectator sports, college and pro alike, are more than ever a part of the world of show business. Athletes in many sports and at many levels are much like pop singers. They must be developed in their craft, then discovered, then promoted for public acceptance. They will work profitably in the entertainment industry if, and only if, there is a mass media market for their talents.
TV money propels the NFL and everything attached to it. The same revenue stream also drives the coverage of college sports. Just as a record company is driven by sales, the TV-propelled world of modern sport is driven by the ratings that translate into sponsorship revenue. Is it reasonable for someone to say that Madonna or Gaga "aren't worth" their millions? The marketplace says that they are - and that's the only jury that matters. It's hard to convince TV executives that we are truly sick of having Notre Dame or Ohio State football constantly shoved at us in the fall when that same programming consistently gets high ratings numbers. We may say "diversify your coverage," but they say "Are you nuts? Why should I fix that which, by my standards isn't broken?"
Funny too that neither Golic nor Wiley acknowledged the obvious, that - as they spoke on ESPN - they were also acting as small gears of the show business machine.
The NFL player will demand and get the cash he does - in the words of Bill Clinton - "because I could."