Wednesday, January 23, 2008

An Open Letter to WCIA Channel 3

Where to begin...

1) Someone please tell news anchor Dave Benton that our state is "Illinois," not "Ellinois." Yo Dave! The first syllable rhymes with "Swill" not with "Smell." Benton is generally an effective and telegenic anchor, but this exception is enough to drive one to watch Fox News. Ok, ok, maybe Benton's habitual gaffe isn't quite THAT bad.

2) Jennifer Roscoe (I am going to try to be gentle and diplomatic here, though I suspect I won't quite manage it), I have several suggestions for you: One, you don't need to express a chatty opinion after every handoff or transition. Just read the next news story. And truly, we don't care about your affection for the F'ing Illini. So you got your degree there. Big deal. Lots of people have degrees from the UI. And when it comes right down to fact, more people in your audience have degrees from elsewhere than from the UI. Maybe that, in part, is why your performances are so irritating to me. You seem to think you are more important than your audience.

3) Sports: There are many more sports events in the area than the U of I (do you see a pattern emerging in my critique?). Eastern, Millikin, Parkland, Danville JC, Illinois State, Illinois Weslyan are well represented by their numbers of alumni in your coverage area. So maybe covering those people might help? You bill yourselves as "Your Illini Station." You idiots! By doing this, you are sending hundreds of viewers running to the internet for streaming coverage and you dispatch them to their PC's and online papers like USA Today for stories or scores of their (as opposed to your) favorites. I don't necessarily expect or even want less coverage of the UI (although a three minute feature on some third-string tailback's favorite foods seems a little much), but rather just a little more inclusion of other schools.

As one former channel three anchor asked me, "remember when we at three used to do news?"

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